Design Reasoning
Find my starting point
Three ways in

Learn AI, automate
the busywork,
and get found by
the right people.

Whether it's for your own life or your business, there are three ways to work together: get confident using AI, hand off the repetitive work, and get found by the customers looking for you. Start wherever you are.

Your are the advantage.

For
  • individuals
  • professionals
  • businesses
  • groups
The Treasure Map Method

Start where
you are.
Build from
what works.

A practical way to turn AI overwhelm and repetitive work into a useful next step.

  1. 01 / Listen

    Start with your real world

    We look at your work, your staff, your comfort level, your clients, and the tasks that keep following you home.

  2. 02 / Map

    Find the useful opportunities

    We map the process before speeding it up, then find the areas of frustration, the work prone to human error, the boring administrative tasks, and the marketing, lead follow-up, or client proposals that would benefit most from better tools or a simpler workflow.

  3. 03 / Practice

    Learn with your own work

    You learn by doing, using examples that make sense for your business, not a generic lesson full of someone else’s problems.

  4. 04 / Build

    Automate what is ready

    We automate the tasks that are repetitive, worth the setup effort, and safe to supervise.

  5. 05 / Keep judgment human

    Use AI without losing the good stuff

    AI drafts, organizes, and handles gruntwork. You protect privacy, check its work, and stay present for clients and the critical business and personal decisions.

01 / For the individual or small team

AI Workflow Coaching.

A coach and client working through a real task together at a laptop

Hands-on, not theoretical

We work on your real tasks, not made-up examples. You leave each session with something you can use the same day.

A relaxed one-on-one coaching session at a desk

1:1 or small team

Private, paced to you. No large classes, no keeping up with a room, no pretending you already know the terms.

A small-business owner confidently using AI on their own work

Practical confidence

You don’t need to become an AI expert. Let’s get you comfortable using AI well in the work you already do.

See coaching packages →

Change management

If your team is nervous about AI, that's the work, not a detour.

I’ve spent years in organizational change management, including rolling out unpopular programs. What I learned is that staff embrace change when you work alongside them from the start to earn their buy-in, so AI shows up as something the team shaped, not something done to them. That kind of buy-in is the kind that lasts.

02 / For businesses losing time to manual work

AI Workflow & Automation.

A workflow mapped out on a whiteboard with sticky notes

Workflow mapping

We map how the work really happens before touching a tool, so we automate the right steps, not the mess.

A small team learning AI tools together around a laptop

AI training

Your team learns to use AI safely on the tasks that matter, with clear norms and reusable templates.

A person reviewing an automated workflow on a screen

Automation pilots

We start small on repetitive, worth-it work, prove it out, and keep you in control the whole way.

See automation packages →

For work that repeats

Agents, when they are actually useful.

An agent is software that carries out a repeatable task on your behalf. Some call it AI cowork: a digital coworker that handles a defined job alongside you. Useful for the right work, oversold for most of it.

A workflow diagram on a screen before any automation is built
Not a shortcut for judgment

Start with the workflow.

An agent is only as good as the process behind it. We map the work first, then decide if an agent even belongs there.

Repetitive documents and emails being organized on a laptop
Good candidates

Repeat work with clear rules

Lead follow-up, proposal drafts, content repurposing, research summaries: the work that follows the same shape every time.

A person reviewing and approving work at their desk
Human checkpoints

Private information and final decisions stay with you.

Agents draft and handle the gruntwork. You keep the judgment, the privacy, and the final call.

03 / Done for you

Get found in
the age of AI.

A great AI workflow is wasted if customers can't find you. I build the site and set it up so search engines, and the AI tools people now ask for recommendations, surface you first.

A clean, modern small-business website on a laptop

A site worth finding

A fast, modern site built around how your customers actually decide, not a template you have to fight.

A small-business owner smiling as his business shows up in results

Findable in search

SEO foundations so the people already searching for what you do land on you, not a competitor.

A person pleased to see an AI assistant recommending a business on a phone

Recommended by AI

GEO and AEO: your business structured so ChatGPT, Perplexity, and Google’s AI answers cite and recommend you, not just rank you.

Talk about your site and visibility →

Built with you

The range of what we can build

The sections above go deep on coaching and getting found. Here is the complete set of systems I build with you, including custom apps and private AI, each scoped and quoted after we map your work.

Delivery

Automate it · Workflows & agents

Automation, scoped to your work

We map your workflow together, then quote a fixed scope and fixed price. Lightweight automations and agents where they genuinely fit, with you in control the whole way.

  • Automation
  • AI agents
  • Workflows
Book a workflow map Book free consultation
Get found · Websites & AI visibility

Websites and visibility, scoped to your site

A new site, an SEO and AI-visibility tune-up so search engines and AI assistants recommend you, or both. Quoted after a quick look at where you are now.

  • Websites
  • SEO
  • AEO
  • GEO
Get a site and visibility quote Book free consultation
Build it · Custom apps & tools

Custom apps and internal tools

A small web app, an internal tool, a dashboard, or a browser extension, shaped around exactly how you work. We map what it needs to do, then quote a fixed scope and price before anything starts.

  • Custom software
  • Vibe coding
  • Web apps
  • Extensions
Scope a custom build Book free consultation

Custom AI systems

Set it up · Grounded AI you can trust

AI that answers from your sources, and cites them

A private knowledge base your AI draws on, so it answers from material you trust instead of the open internet, and shows the source behind every answer. Far less making things up, and always checkable. Built for anyone who likes what AI can do but does not trust it to be right on its own.

  • RAG
  • Citations
  • Low hallucination
Plan a grounded AI setup Book free consultation
Set it up · Your AI operating system

One system to run all your AI

Stop juggling tools and guessing which AI to use. One setup picks the right model for each job, remembers your context so you never re-explain, and keeps costs down by saving the expensive models for when they are actually needed. Your AI coordinates the rest and manages your data.

  • AI OS
  • Model routing
  • Orchestration
  • Memory
Design your AI OS Book free consultation
Set it up · Long-form with AI

Books and courses, built to hold together

A specialized setup for one long piece that has to stay coherent end to end: a book, a course, a curriculum. AI that tracks everything you have written so each part builds on the last instead of drifting.

  • Long-form
  • Books
  • Courses
Plan a long-form project Book free consultation
What we're working toward

Goals for the work.

3 to 5 hoursA realistic weekly time-saving goal per automation.
75%Less time to a useful first draft, once AI is tuned to your emails, reports, and voice.
Faster insightsInto your customers and your business, from the data you already have, without waiting on a report.

Ready to find your starting point?